THE PROJECT
HP Creator Lifestyle Photoshoot
With a new suite of products launching, HP asked us to capture lifestyle photography of the refreshed monitors, laptops, and VR headsets. Working alongside my creative director, producer, and photographers, we captured a library of beautiful imagery to be used in a myriad of future marketing deliverables from print to digital and beyond.
PRE-PRODUCTION
A Creative Audience
Z by HP is a product line for creative professionals — users who require additional performance from their computers — like art directors, game developers, and architects. Every decision was made with them in mind.
PRODUCTION – BY THE NUMBERS
4
days
11
talent
16
sets
65
images
21
products
PRODUCTION – BY THE PHOTOS
Behind the Scenes
Converting homes to architecture offices and coworking spaces to dedicated flight simulators is no small feat. It takes a village to tackle a shot list as ambitious as this one. And did I mention it was at the peak of a global pandemic?
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THE PHOTOS
Hauck & Sorg
Batman and Robin. Woody and Buzz. There are not many duos I would trust to achieve what we did in the time we did. Below is a handful of images from the full library captured by the very capable duo Clayton Hauck and Brian Sorg.