THE APPROACH
Abstract(s)
How do you condense a heavy technical topic into a
2-min social video?
You abstract the important concepts. You work with a copywriter to write an abstract of the content that will be used as a wireframe for your script. And then you design an abstract visual system that can be used across multiple videos ... Or that's what I'd do (did) at least.
PRODUCTION
Bringing the Abstract to Life
After some animation tests, we hit the ground running on logo explorations as we prepared for a day of video production to capture the talking heads footage of Brian explaining the Internet of Things.
DELIVERABLES
Social Posts
Animated GIFs, video cutdowns and image galleries using our established look & feel help these posts communicate complex topics in a concise and engaging way.
THE VIDEOS
Simple, Educational, and Approachable
Each video lives on its own landing page and uses a language of abstract graphics to assist Brian in explaining topics of artificial intelligence, edge computing, and the concept of time.
