THE PROJECT
Device as a Service (DaaS) Marketing and Sales Comms
Intel approached our team to help them establish a master narrative for their DaaS offering and then roll it out across a full suite of marketing and sales communications. I worked alongside our ACD, copywriter, and junior designer to create brochures, sales cards, presentations, and explainer videos.
THE OFFERING
Device as a Service
DaaS helps organizations mitigate costs by taking a typical hardware device, bundling it with a variety of services and software, and offering it to a customer for a monthly subscription fee.
THE APPROACH
But First! A Design Language
As our copywriters began parsing the heavy white paper documents to get a grasp on what a DaaS is and how to talk about it, I worked with the design team to establish a visual identity for the new solution. Our design system was based on the square shape of the 9th Gen Intel vPro badge on which the entire DaaS solution is powered. And then we designed the first deliverable: a brochure.
THE SALES TOOLS
B2B2C
Each deliverable was targeted at a different audience, with a different goal in mind. From hundred-page-long decks for internal teams to flashy external-facing presentations and helpful "battle cards" for sales people when pitching. We designed it all.
THE VIDEOS
A Stock Footage Director's Dream
We were tasked with creating (5) unique videos focused on the different benefit pillars of the DaaS solution master narrative. Each of the videos had a lot of business jargon to squeeze in and even more features to explain. Oh yeah, and one more thing: we had to use all stock footage.
