THE PROJECT
HP Envy Move Launch Assets
The HP Envy Move is a category-shattering "mobile" desktop computer. And when HP was ready to launch their latest innovative consumer product, they turned to us to help them tell a compelling story and showcase its unique features. Working with multiple creative and production teams, I oversaw the creative direction of the final demo video and lifestyle photography.
THE PRODUCT
HP Envy Move
The HP Envy Move is a brand new 24-inch all-in-one product that defies what it means to be a desktop computer. With a built-in battery, wireless peripherals, and a large touch screen, it untethers your productivity and enables you to move beyond the desk.
PRE-PRODUCTION
Research, Cast, Art Direct, Storyboard, Shotlist, Shoot.
Working closely with my creative team, we developed a comprehensive plan during pre-production for both stills and motion capture of the new computer. I acted as the creative director for the stills photography and the director for our day of motion.
THE DEMO VIDEO
Unplug. Grab. Go.
In addition to its mobility and flexibility features, HP wanted to highlight the sharability of the product — to show how a family might share the screen for both work and entertainment, to reinvent the "family computer."
THE IMAGES
Your New Family Computer
We delivered a library of images that capture moments of productivity and entertainment while highlighting the mobility and shareability of the new HP Envy Move.