THE PROJECT
Intel Drone Sales Toolkit
Intel asked us to develop a package of editable assets for use by their drone sales team to promote and engage potential clients. The assets would be leveraged by sales teams at trade show event booths. We also designed a sales kit guide that helps internal teams understand how to customize their collateral for local printing.
THE APPROACH
Rise Above
How would you make commercial drone sales aspirational? Asking for a friend.
We started with a simple headline and no-nonsense product photography. After we established a visual language, we created templates for print ads, posters, and fact sheets that could be edited by sales teams and printed for events.
AERIAL POSTER SERIES
A New Vantage Point
We created a secondary poster series in an effort to get customers excited about the new heights they could reach and as a way to highlight different verticals and use cases for the drones.
THE TOOLKIT GUIDE
An Internal Tool
After designing the toolkit, we created a detailed guide with instructions on how to customize the sales collateral and work with local printers on the materials.