THE PROJECT
HP Dragonfly Lifestyle Video
When HP was ready to launch a new 360º laptop product series, they turned to us for a lifestyle video that could be used on the web, at events, and in retail environments. I worked closely with our director to develop a narrative that highlights the laptop's key features of collaboration and mobility. And with the help of our music house and post-production studio, we composed a custom track and put together the final edit below.
THE STORY
More Life in a Day
At home or the office, during work hours, or after hours, the right tech empowers us to do more.
Taylor is a passionate architect balancing her family and design career. She values designs that enrich real-life experiences and embraces the ultralight HP Dragonfly as her ideal on-the-go companion. With seamless collaboration and effortless mobility, Taylor can focus on what she loves most every day.
THE PRODUCTION
2 Days Become 1
Every production has its challenges. But what do you do when your lead talent tests positive for COVID-19 the day before your scheduled shoot? You re-imagine the story, re-evaluate your production, and re-cast — quickly.
Our 2-day production became 1.
11 talent became 2.
55 board frames became 30.
THE FINAL SPOT
Let's Go
Focused on the many vignettes in Taylor's day where her HP Dragonfly makes an appearance, our final video takes a no-narration approach to accommodate the many places it may live without audio. She's a busy creative on the move, so we focus on the moments that matter, showcasing mobility and collaboration. Let's go.